Using YouTube to Promote Your Brand with Nate Woodbury

If you’re a subject matter expert in your field, then you probably have a lot of useful knowledge that others could benefit from. But if people don’t know you exist, your expertise is going to waste. One of the easiest ways to share your expertise — and promote your brand at the same time! — is to create and distribute videos. Tune in to this episode with YouTube producer Nate Woodbury to learn how you can turn your channel into a lead-generation machine that can produce seven figures!

Transcript

spk_0:   0:00
some episodes. We spend a lot of time talking about the entrepreneurial journey and some episodes we get really tactical. This is one of those tactical episodes I don't know about you. But getting attention on YouTube can seem almost impossible. There are so many videos out there, is it really worth doing? Well, in this episode I talked to, Nate would bury, and he gives some very practical, very actionable ideas about how to use video and YouTube specifically to promote yourself and promote your brand. So if you're looking to grow your business and want to use video and YouTube to do it, this episode is for you. Without any further ado. Here's my conversation with Nate. Thanks for being on the show.

spk_1:   0:45
They're really happy to be here, excited to pull back the curtains and and share some of my YouTube secrets.

spk_0:   0:50
Yeah, I'm really excited about this because I would share with you before we started recording that my son has a YouTube channel, so he's really big into that right now. He's been kind of working on it on his own and has grown a group last year from zero subscribers to 1000 subscribers so he was excited to hit that mark. That was his goal for the end of the year. And what I'm really excited about today, as it relates to business audiences, is I think that video is such a huge resource and YouTube specifically as a result of that from a distribution standpoint. But a lot of people don't know how to use it. Well, they could be overwhelmed by the whole idea of special pills are talking about. I was just watching one of your videos on SDO search engine optimization for YouTube. People like, Oh, gosh, this is overwhelming. But before we dig into that, I do want to get in some real tactical stuff. I'd love to hear a little bit about your entrepreneurial journey. You're you're now invested in helping a lot of other people grow. You check YouTube channels, you manage multiple YouTube channels. How'd you get into this line of work? And what do you love about it?

spk_1:   1:49
Yeah, well, I I love entrepreneurship. I've really always had this this spark of and drive and ambition to really create and it's it's evolved. I mean, I have to start my company. 10 years ago and quickly was drawn to helping influencers like coaches, speakers, authors just really helping them find ways to get results online. So I had a Web design service and I had an S e o service. It was it was complicated, you know, any time we learned about S e O, there's so many things to consider and it can be overwhelming. And we did all those things and we got results in just a kind of a pivotal point that I can share. And so that's why I'm going to detail on on this boring part is all the details we have put to get a pay drinking on Google. We would. We made a how to video on YouTube, but we put it on this page and we would transcribe and put all this text below it. And we'd create infographics that we have on Pinterest and linked to the page. And we do our article marketing and blogged posting and commenting and link back to the page and and keywords and oh, it works, right? It worked. We got the page rant on Google, but then I noticed something. I realized that the YouTube video itself over on YouTube was getting 50 times more views on traffic than this page that I put all the work in two days to get ranked on the top of Google, and it was just like, Why am I going through all this crazy work when just one piece of it is getting more results? And so that was kind of that The pivot point that was like seven ish years ago that I made that discovery and so really just started studying and learning and diving into this great opportunity on YouTube because most of us when we were on YouTube all the time, there's entertainment there. There's how to videos there. But there's such a huge opportunity for businesses to really leverage it to grow a massive following. And two, I mean, just even example. One of the channels that I produced, we hit a new record. November was the first time we hit this record. We made seven figures in a single month, just from one over YouTube channels. It's that specific channel distinctly context. Kris Krome teaches real estate investing, and so the revenue that I should there is from all the YouTube viewers becoming leads and becoming clients and going to his events and stuff like that. So it's all traffic that it's come from what we built on YouTube. So it's huge potential there for businesses to really leverage. And so those are some of the the details, like uncertainty.

spk_0:   4:20
Awesome. I'm really excited about this because I think what's interesting about your story already to me is that you have kind of found a niche in an area to grow in. And you've done that. It sounds like kind of by subtraction. And what I mean by that is you had all of these different things that you were doing from grating and graphics and putting more Pinterest optimizing for Google to setting up Web pages to building up videos, toe putting it on YouTube and all that together you want Hold on. This one little piece of the pie over here is really like the nest egg, and a lot of people have a hard time with it. What you will have a hard time pivoting and giving up those other service is because they might be producing some revenue along the way. And you're like, Well, if I cut this, how am I gonna make money on this thing over here? So how did you did you experience that concern? And if so, how did you overcome that overtime?

spk_1:   5:07
Now that really is a good question, because there's there's a lot of shiny objects out there. There's a lot of things that we're supposed to be doing right. People start talking about Twitter, and I felt like I don't like I'm not a Twitter guy tonight But I started thinking I should be posting on Twitter. There's there's so many things like that. There's this course with the strategy or this funnel into this launch you need to be doing. And he'd be writing a book and, you know, podcast. Oh, so many amazing, great things and what I what I realized? What I've actually seen, as I researched is no one who has become great became great by focusing on everything. I haven't found one example. What I have found is someone is focused in one area and put enough energy and attention there that they could actually do it right. So whether that's Facebook, or whether that is linked in or whether that's Pinterest, they put so much focus in there that they really mastered that one and they grew a following. They build a level of success and momentum. And once they're there, it's like All right now I'm successful here. Now I can branch out. So, Shawn, ders is just a name. The killer. And he really built a following on Snapchat and and then he's leveraged that Snapchats not kind of the thing anymore, but he really than transition order you to board. I mean, because we hear you know, Gary V is an icon in the social, media and marketing world whatnot and that he talks about content and he I mean, he's got a content producing machine putting contact out, content out everywhere. But when you can go back to his roots, he got strong in one place first and then a second place and then the third place. And I think just having that perspective, it for me, it really relieves a lot of the stress or takes a lot of the pressure off just thinking I just need to focus on one. What's the one that I enjoy the most, and that I really understand the results. It can bring me cause like going back to the Twitter example for me. I know I could spend a lot of time there, but I don't know howto leverage that I don't know how to get a result with it. So for me to really, and I don't enjoy it as well. So for me to really focus all my attention there at least that this point, it doesn't make sense. But I know you two really, really well, and I've mastered YouTube, so hopefully that kind of paints a picture of what my perspective is.

spk_0:   7:30
Yeah, I know it's interesting. I think a lot of people do struggle with that because there are so many platforms. I always say it seems like marketing should be easier now than it's ever been because we have more access to people who have more ability to sort them by certain demographics and get in front of certain eyeballs and all this kind of stuff that we've ever had. But I actually think it's harder because there's so many options. You know, back in the day, somebody was like, all right, I mean, they're gonna put an ad on the radio, will be able to hear it or put it on TV. If I want to see it. Or maybe creative billboard or put it in a newspaper, that was it. And now it's like all those old medium still exists. And yet now there's all these new mediums as well, and you get into, like, you know, social media in general. And there's so many platforms. So, as you're thinking about talking to small business owners are people that are growing businesses over time. Why YouTube like, why should they consider YouTube? What kind of advantages does it offer that maybe instagram, Twitter, Facebook, whatever the other platform doesn't currently afford them?

spk_1:   8:30
Okay, I have a really good question, So I'm gonna answer it in a general way, and then we'll get your real to specifics as to why you tube so that the general way is YouTube end. Just the evolution of what's become of the Internet these days is really provided a new opportunity in business, you know, before the Internet and you're talking about with traditional old fashioned. We'll call it marketing methods, really, the grow business. You needed to come up with an idea, right, a product or a service, and so you needed to kind of package that and figure out the pricing, and then you've heard it. Okay, well, how am I? I gotta find a customer. How am I gonna market this and then, like, you know, if I'm gonna be real company, I really need a good brand As you start to grow from there. And it's maybe, you know, maybe I should start speaking in and, you know, you take steps in leadership and becoming an authority and an influencer. Well, YouTube just as well focus on that example. We've seen so many people do it that in reverse on YouTube on YouTube, they just started creating content out of fun. They started to build a following, and they actually started to make ad revenue. And they're like, Well, what? I can leave my job and do this full time. And I'm a business owner and and, you know, they're they're here invited to go on and public speak and then stuff before they even have a product to sell. And they get They get to a point where it's like I have a following. They love me. They want to buy something for me. Let me create something or let me put on a bench or let me write a book. And and so that's just kind of like it's really a game changer in that it's changed the world of business. That's open up home, Coleman to new opportunities. And we could we could say similar things about Instagram or Facebook or linked in her Twitter. And so now let me answer questions about why you, to YouTube stands out among all these other platforms. The 1st 1 is because it's a very powerful search engine. The search engine works so well, and how that applies to you or how it can apply to you, is is you have expertise. People are searching for your expertise. They're going to Google and YouTube asking questions online that you would be the perfect person to answer promises. They don't know who you are. They don't know that you exist. So they're not going in and typing in your name. They're going in typing the question that they have. And so the opportunity that we have on YouTube as we can make videos that answer those questions So people search for the question. They find our video. Therefore they find us and they get to know who we are and we build a relationship. We become the hero to them in that moment, and it really is an amazing surgeon. Didn't mean any anything. You wanna learn or know where do you can go and do a YouTube search? You try and do a search like that on any other platforms like Facebook. I have a hard time finding my own posts on Facebook. If I go back in history or something that I saw. Like what I find that you know, it's It's Ah, it's a black hole and then most of the platforms but on YouTube, great surgeon Joe. So the second huge advantage that YouTube has is they created a partner program that that really results in several benefits to us. So you know, you two makes money through advertising. And when YouTube started out, they created a model where they would give away 55% of that ad revenue to those who created the video content. So that's huge, right? And so that what that does is it really created a good partnership between the video creator and YouTube. And so look at it this way. If if I make a video that will help make you to money, YouTube will then promote my video. So not only can people find my videos through search, but without having to pay YouTube. YouTube will promote my videos under if I follow a certain former, which I can share. But essentially if, If YouTube puts an ad with my video and that combination works well, then you, too will really promote that video. We're talking millions of views, so we're talking like viral type results. And not only do I not have to pay for that traffic, but you two paise meet. They pay me 55% of that ad revenue, so I have, ah, video that's got over five million views. The editor of New I've been paid is just approaching, like $50,000 over the last you know, 20 months. But it's resulted in hundreds of thousands of new subscribers. It's resulted in and millions of views. It's resulted in millions of dollars and lead revenue, so that's why you tube.

spk_0:   13:11
Yeah, those were great. It's a great reason to use YouTube, and I'm one of the things that I want to point out, I just want to kind of remind people In case you didn't realize this, I think one of the things people struggle with sometimes when I think about creating content, is what am I even gonna talk about? What is my video even going to be? That's number one. If you don't have something to put on video, you have a real problem. But one of the things you said is really, really important. And that is like just write down a list of questions that people often ask you that you know, the answer to And if you have questions that people ask you on a regular basis were actually the process. Doing this right now for my own brand. I don't have a YouTube channel currently, but myself and my team, we just put together this huge list of questions that people typically ask us about marketing about business, about all kinds of things, and we're gonna send it up. I'm just gonna record all these sessions of meat answering all these questions. I mean, Gary has done this, You know that with this human a show and all that kind of stuff, lots of people do this, but it's a great way to have content is to just answer a question that people have, and that's probably what they're gonna be searching for when they plug it into that search engine as well. So I mean, that alone is a really valuable tip for people to think about. Yeah,

spk_1:   14:17
absolutely so. And it's really cool that you went there and you cut onto that because I have a four ingredient formula. And if you follow these four ingredients, basically it's resulted every time in getting a spike on YouTube. So let me talk about the spike first. But then I'm happy to jump in and tell you what these four ingredients are. So when you're growing a YouTube channel, you know you get a little bit more views each day of getting a little bit more subscribers that that steady, consistent, gradual growth. But you know, let's say overall across all your videos on your channel, let's say you're averaging 200 views a day, but then all of a sudden, on a day you have 2000 views in a single day, and you have that for several days in a row. That's what we call Spike, You know, just something really big and exponential usually spikes less just a few days and it settles back down, but it ends up in a new average, or what we call a new baseline. And so if you're averaging 200 views a day, imagine it's settling. Down to now, you're averaging 500 views a day. A few weeks later, you have another spike up to 10,000 views a day. So the formula I'm gonna share is it's really effective in predicting these spikes are actually creating and causing a spike to happen on your channel. So it's it's really cool. And so ingredient number one is actually on. I'll go into a little bit. I'll spend most the time talking about ingredient number one, and it's what you already touched on it. It has to do with finding these questions that people are searching for, and I call it my leaf strategy. So ingredient number one is to use the least strategy. It's a picture, a tree. Okay, if if a tree represents your area of expertise, the trunk is the thickest rate. It's your broad area of expertise. I am an expert in blink. But then there's the tree. Has all these branches so hard to break down my expertise? I'm good at this category. This category this category this category. If you go all the way out to the ends of the limbs, you find leaves and the leaves represent the very, very specific questions that people are asking online in there is a way of finding those. And so where you're talking about a brainstorm process that you're doing it and, you know, collecting all the questions that people ask you, there's actually a tool that you can use that will tell you all the questions that people are asking online and tell you their search volume. So well, let me just give an example. A friend of mine, Doreen. She came to me and said, I have a great remedy for a sore throat so I could have just pulled out the camera and started filming right there and said, All right, tell me your remedy. And then we would have titled it afterwards. You know, amazing sore throat remedy, great for the winter season or something like that before, but what we did. Instead, we took one more step before we decided to film is we did pure research toe find really specific questions that relate to that topic. And we found one how to get rid of strep throat without antibiotics. So that's a nine word phrase that's way more specific end. And so we filmed that video, and because it has, there's there's a lot of benefits. One you get. You eliminate the competition by going more specific. You know that their search volume so I'll come back and all. I can give us summary about some of the benefits of doing that. But that's ingredient number one is. You really want to find these questions of people are asking that a real specific and follow the leaf strategy. Ingredients 23 and four are you want, So have your videos be an average length of 10 to 12 minutes in length. You want your videos tohave an average you'd oration of 45% and accept before I'm going to Ingredient number four Gun Ingredient number four. You'll need to make sure you're sitting down for, by the way, but let me let me a go into a little bit. Depth, fun Ingredients two and three to kind of show how you can do that. So a 10 minute adults do it

spk_0:   18:23
too. Angry. Number two is the 10 to 12 minutes in length, and number three is a 45% view Duration.

spk_1:   18:29
Right. So if you have a 10 minute video, you want people to at least be walks on four and 1/2 minutes of that? Yeah. So let me just share an example of how you might do that. Let me give you an example of what not to do and what to do. Right? Okay. So if I were making that video, how to get rid of strep throat without antibiotics, here's how I would not want to dive into the content. I would I would not want to say All right, Well, to get rid of strep throat without antibiotics, you got to get some fresh garlic. You gotta get some raw honey and some cayenne pepper. Mix it together, take some of that and that will get rid of your strep throat. Okay, that's what not to do. And the reason being is you just gave him the answer. And now they don't have any reason to watch the rest of the video, and realistically, they're not going to try it. It was too quick of an answer. So here's how it recommend diving into the content. Okay, so you learn how to get rid of strep throat without automatics. First we're gonna talk about why not antibiotics? Is there a reason why we want to look for an alternative? Then we're gonna talk about three different ingredients and also with you how each one is important whites in this. And you actually have these three ingredients in your kitchen. We'll talk about how they are actually antiviral, anti bacterial. Then we'll go into my kitchen. We'll mix it all together. I'll show you how to do that. Show it. We'll talk about how much to take in one night. And then I have a story to share with you about my son when he had strep throat e out of fever and how this remedy really helped him. So let's dive right in. So what I did there is I just said a whole bunch of content hooks about I'm gonna be talking about this and then this and then this. And at the end, I'm going to talk about this. So that gave me a you know, a 10 minute episode. And it gave people a reason tow watch all the way to the end. And it's much more likely that they will apply it because they'll understand it. They'll they'll really have, ah, much deeper understanding of that topic. So you know, a reason why we want 10 to 12 minutes in length is that that's part of the YouTube algorithm. They like people to stick around longer, but really in. In my experience of it, 10 minutes is actually a really good lengths just to really go deep on a single specific topic. And so it's become really effective. And I mean, you can go shorter. You can go longer. 10 to 12 minutes is kind of the average. And if you set the content hooks like that, then you're more likely to get people to watch longer. Because if you have a 10 minute episode and people only watch one minute, then it's not gonna work to get those spikes have been talking about. So are you, uh, ready for ingredient number four? I'm ready. Kay, When I say you might want to be sitting down for this. It's because ingredient number four is that you need their post five episodes per week. Okay, so that's a lot of work. That's a lot of work. And the first question that you might want to consider is Wow. Do I really want to put in that much work? Well, do you want the result? Do you want to build a massive following? Do you want to get spikes? And on the realistic potential is a seven figure revenue stream. It's not gonna happen overnight, but within a couple of years you could get your child to a seven figure level. So let's talk about why Wife five and how five, actually because, uh, for me and all of my clients were all business owners, we have busy schedules. We have lots of responsibilities elsewhere and within the business. So how in the world did you a daily episode? Well, I feel in a boat when I fill my typically will some 20 episodes at the time. I have a client right now that flew into Utah. My team is filming their family 20 episodes today, and that'll last four weeks, so there's ways of being efficient off howto actually logistically do that because it seems like a crazy amount. But the consistency of doing that. I've found that when you have all four of these ingredients, so that the least strategy topics the length of 10 to 12 minutes, the 45% or higher average generation. And when you post that frequently five or more episodes per week, when you get to the four month mark, you will have a spike. It's not something I control, but every time I've done it, it's worked. And so that's that's kind of a I mean, everyone wants to have a viral video. They look kind of cute kitten. Let's see if I consume that and somehow go viral. I don't know how that's gonna benefit anybody other than it's cute, but business was like, How do we do that? Well, this is awesome, because now we have a for ingredient formula that we know. If I follow this, I will get a spike. I'll get a surgeon subscribers. I really get to build that mo mentum and and launch my channel in it. It's a it's not a just a one time thing. It it's kind of a snowball if I could just biltmore and more and more and went home over time.

spk_0:   23:14
You know, I'm really excited about this one, selfishly, because I'm about to put a lot of work into video for my own brand. So I'm gonna use these ideas for sure. But I wouldn't want to repeat them for people just to kind of give him that quick recap of the things Find the right questions about that leaves strategy Number two was the 10 to 12 minutes in length. Number three was a 45 2nd view duration, and number four was five episodes per week. And you know, the other thing that I hate about this, but I love about it, is there Is this the reality and the comparison to business as a whole? I think what everybody wants is what you said, that they want the trick to put together one video one time and upload it and get 50 million views. And I think that's true for business. People want the trick to start a business in an overnight be a raving success, and I love what Dave Ramsey says. He says. Ah, people always tell me. They said I was an overnight success and I said, Yeah, busted my tail for 20 years and then I was an overnight success, and that's kind of what you're talking about here. Maybe not 20 years. Four months to get to a spike is pretty good, but it's not for months to get the seven figures like let's be real about, like the reality of business. And I I told my son this when he was working on his little music channel. That he's got going is that he went from zero subscribers the beginning of last year to a little over 1000. That was his goal by the end of the year, and he hit that December 15th so as we did in the end of the year, but he got there and he did it all by himself and I. It was not my marketing engine of just him figuring it out, and he did a great job. But I told him I was like It's consistency over time. I was like, over time, you just keep putting out good videos and every time you ask, how can I make this one a little bit better than the last one. Now, if he had this strategy, he'd probably be even better off. Matter of fact, one of the things he's struggling with right now and this relates to business as well, especially really short videos is a lot of his videos are relatively short because he's doing covers of songs and he's not doing the whole song. So a lot of his videos or 2 to 3 minutes and at the end of the year he's looking at his watch time because for people that aren't aware to become monetized on Facebook, you have to have. I think it's a certain number of subscribers and a certain amount of watch time is that right?

spk_1:   25:17
YouTube wants you to have 1000 subscribers, and it's it's 4000 or something like 4000 hours of watch time in the previous 12 months. Something like that.

spk_0:   25:27
Yes, So that was it. Something like that. But it was definitely the 1000 subscribers in a certain number of watch hours, but he was way behind on watch hours because his videos are so short. A t end of the year. One things he just did. Was he put together like a recap video. He's like, I feel like That's interesting because he's like, I think this video needs to be like 10 to 15 minutes long. And it was like, That's like a 12 minute video and he just posted that it's doing pretty well and the watch time on it is much longer, because it just goes from one song to the next one clip to the next. All these kinds of things, which a music channels a little different than a business channel. But in essence, it's the similar ideas this formula I'm really excited about. I think it's gonna be really great for people. One thing I'd love to dig into a little bit when we're thinking about business owners who do not have a videographer on staff, they don't have. You know they don't have a de rock like Gary V does, following them around 24 7 shooting video and then a whole team of editors to edit it for them. What's a way that somebody can get started? Do they have to hire a video agency upfront? Can they start on their own? What's your kind of thought and feedback on quality of the videos and how those need to happen in the early days of somebody starting a channel?

spk_1:   26:36
Yes, So we we tend to think that we need to do Hollywood quality. And if we just make a simple mind, shit mindset, shift and understand that we've got an amazing camera right now in our pocket, right? Our phone, that's all we need. That's all we need to start and what people are looking for on YouTube more than production quality, right? More than a fancy studio and perfect everything. They're looking for you. They're looking for the authentic you. They're looking for value. And I mean, even if you're teaching something they would rather like, think, think about just Tony Robbins comes to my mind so we could have a really inspiring motivational clip of Tony Robbins up on stage. And that could be valuable. I mean, because it's 20 Roberts, but imagine if Tony Robbins pulled out his phone and it's a shaky video cause it's just in selfie mode. But we're in his home, and he's teaching us the same principle that he might have taught on stage. But he's just talking to me. I'm making eye contact with him in the phone. That type of video is so much more valuable and so much more desire. Not everyone can be the Tony Robbins, especially right off the bat. I think we can all grow in a ball, but right off the bat weekend, we have value. We have value right now. If we pull out our phone and we just we start there. I mean, like, right now, I know this is mostly audio, but we're We're recording this on zoom, right? And so that you can see me. I've got a window right there. Don't have any professional lighting on me. But just by me turning and facing the video, the window, it makes the video quality much better. And so we can pay attention to things like that. We don't want the microphone on our phone to be too far away or because the audio will then sound poor. But if we're doing a selfie video, we're holding it. The audio is gonna be great. We face the window, the light, it's gonna be great. And we just We just talk. That's gonna be really that's gonna help us to be a lot more successful than stressing about getting the right camera setting up the studio. Stay away from text a fix right now. Stay away from green screen. Yeah,

spk_0:   28:45
I love that advice because, you know, it always amazes me just how good the cameras are. All people sponge these days. I I at this point and basically on Lee upgrading my iPhone every year because I want the new camera and it's amazing, like the footage that could be shot we were comparing the other day. I do have the fortunate of having a videographer on my team, and we've got some nice equipment and I was shooting stuff on my iPhone 11 pro, and he's shooting it on like a really high end camera with stabilizer. Everything else and mine looks really good in the right lighting and everything else. But that tip that you gave is really important. I don't want people to miss it. I think one of the biggest problems of people with most videos is actually lighting and same thing with photos to people like all that photo looks amazing. A lot of times, it's just because the lighting was right and just I mean, it's it seems like such a little thing. But face the window, get some natural light, and you're going to probably have better lighting than most studios, anyway. Studios there for creating artificial environments. A real environment like you, said, it's sometimes much more valuable. So I think that's really good feedback. Gosh, I have so many other questions and thought processes here, but I noticed one of the things on this sheet on your bio sheet, which is interesting to me, was talking about hiring people specifically in the Philippines, but in other countries to help them be a virtual assistant for you. What what is that about? I know a lot of people have been talking about virtual assistance lately. We used people all over the world for different service is because everybody needs a job. Depends no matter where they are. And I love to hear how that's helped you grow and scale, because I think that could have a big impact on a lot of people. Matter of fact, one of the guys was on my podcast, started a website for jobs specifically in the Philippines. For this reason, some curious how it's impacted your business,

spk_1:   30:32
huh? Yeah, I mean, it's It's an absolute game changer for sure, you know, and I'll tie this into your previous question is well, like if we don't have a budget to hire a Gary V or tow, have a full video production cheaper one. What can you do? Well, start out editing on your own, but to then realize that you can hire a full time video editor for $400 a month. That's the Philippines is where I currently have a team of 16 full time employees there, ranging from editors and writers and project managers and systems creators and book keeping them the leverage that that provides like and I just I just returned in November. I went to visit my team for the second time and the appreciation that they sent my way that the life that I'm able to help them like I'm providing their livelihood. And yet the dollar amount is so small in comparison that it really just provides a huge, huge opportunity. So to think that I could hire So I mean, obviously I can't hire somebody in the Philippines to follow me around like Gary be the deer are, but, um to think that I can have. Somebody provided me that level of support at such, you know, a fraction of the cost of what it it used to be. It just that's a huge, miraculously, really opportunity, and it's a huge opportunity for America. I really see outsourcing as because there's the cliche of it's made in the U. S. A. And if I can bites things that are made in the USA, that's more virtuous, that's more noble. That's gonna help my country. However, if you really think about it like our lifestyle has increased exponentially, like through the roof. Because of outsourcing like outsource manufacturing, we goto any store we can buy items or any product for a single percent of what it would normally cost to make just simply because of outsourcing and to think about the service is that I create. I have have it done for you, you two production service and we're doing, you know, 20 episodes of months. But the level of quality that we're able to do the level of efficiency that we're able to do at the budget, we're able to do it, and it just it's unheard of. No one else could do this without without the outsource inside of it, So it's definitely something worth worth looking into, and it's been a life changer for me. 10 years I've been in business, I've been, I've had one. My team members have been with me nine and 1/2 years, so

spk_0:   33:07
Well, yeah, we have team members all over the world to I don't have any video editors that are outside of the country right now. But now I'm curious about the idea, and they wanna start sourcing some talented people all over the place because we were actually are backed up. Right now, I have a bunch of footage that needs to be edited it current problem in the agency. But the episode I was trying to think of was episode number 46. It's titled Outsourcing Your Way to Freedom With John Jonas. He actually started website called online jobs dot ph. D. John

spk_1:   33:35
does become a great friend of mine, and he's

spk_0:   33:37
way we go. It's a small world because I didn't know you or him previously. I didn't even know that you all knew each other. So if you're curious about that and one a little bit more about what Nate and I are talking about here with reversed Alistair's and Go check out Episode 46 with John Jonas, cause he does dig into that how he started that business and how it works. He also get some really good strategies about working with people overseas because it is different than working with somebody who's sitting right next to you. And it's culturally different to you. Gotta understand what people think and believe, and their culture aren't the same as ours. But I believe the exact same thing about sourcing I think it helps helps everybody because ultimately all those people, what is more humanitarian than creating jobs, I mean. And so instead of dumping money or things on other countries, what if we started creating jobs for people all over the place, including here in the United States? Because, like you said, you're able to produce a product at a price point that you could never have produced it before. And what that means is you're able to produce something for people who could not have had it before. You know, there might be businesses that couldn't have afforded tohave a video service at all before and now they can. So I actually think that that is a really cool thing. Some, Thanks for sure. It's It's funny that, you know, John, that's Ah, small role. All right? I could talk all day about this stuff because it is just so valuable, I think. And the timing. You couldn't make this stuff up literally right before this show. I just met with my video director here at our office, and we were talking about strategy for growth in the coming year and how we're gonna, you know, do all these different things. And we literally just had this conversation. Then we have this podcast lined up like what? An interesting coincidence on maybe about some other ideas off for you and questions afterwards. But when you're thinking about kind of landing the plane a little bit here on this episode, talking to other business owners who want to build a business that lasts, they're curious about video. They're not sure how it's gonna impact their business. What kind of parting thoughts might you leave with them, You think would be the most helpful for them as they try and keep growing over time.

spk_1:   35:39
Yeah, well, if I could really emphasize the first ingredient the keyword research before filming and share with you a tool because it because s e o keyword research Those words they just bring up that could bring up a lot of overwhelmed, Right? But there's a tool that really simplifies it. You know, on I have a quick story that I can share a swell. But if you go to the website s e m rush dot com, they've been around for I mean, I I use them in the beginning when I did as CEO. So they're big established company. Their tools are amazing. A year and 1/2 ago, I discovered their key word magic tool. And what this tool does is it really helps you find the Leafs. So if you just type in a branch category such as Sore Throat, you know and hit search it'll you know, there's a lot of cured research tools, and at first it appears to be very similar. But then you there's a button that you hit next called questions. And when you hit questions, I've never seen a tool like this one. It just comes up with tons and tons of questions of people arson. So let me give you an example. My friend Katie you tears. She's in Miami and she's an interior designer, and one of her branches is living room, just like and so on her own. She could probably come up with a couple of ideas of different videos teaching about living room design. But when we go into this key word magic tool, we typed in living room design we had entered. Then we hit that questions button. We've got hundreds of different ideas. We narrowed it down quickly to 20. We just okay, here's the 1st 20 that I want you to focus on and let me share with you some examples. Do you remember a few of them like how to design a living room with a corner fireplace? Or how to design a living room with high ceilings? Or how to design a living room with large windows, or how to design a kitchen living room combo? So those those phrases I did not make up these air the exact wording of phrases that we found using this tool, and it shows the search for you and one side note that's really important is, you're always tempted to go after the phrases that have a higher search for you. You know who this phrase has? 10,000 searches per month or Oh, this phrase only has 100 searches for months. So let's ignore that one. I recommend using this tool, and I recommend finding phrases that are really long and specific that have a search find between 10 and 100 permit. That sounds like a very little amount. And here's why. I recommend that you start there and that you stay there for the first couple of years on your channel because that's all you need to show up on Day one. Everyone else is going after the big fish. And so if you find a phrase that's got 1000 or 10,000 searches per month, it's got huge competition. You make your video on it, no one's gonna see it. It's not going to compete. But if you make a video on a phrase that how to design a living room with the corner fireplace, 10 people find that video. That's exactly what they were searching for. They're gonna watch it all the way to the end. It's gonna have that average generation, you know, really high. The YouTube algorithm is going to see that it's gonna say, Wow, these 10 people watched the video all the way to the end. We know of other people that typed in very similar phrases. Let's show it to this side. It's into this science. And so gradually, over time, that number will increase, increase increase and to kind of wrap this all up if you wanted to dominate YouTube. Justin, this is example for a living room design. You never have to make a video about living room designed. You make make a least video elite after leash after least after leaving. Eventually, you're dominating YouTube for living room designed no matter what people are asking about it, we've seen that time and time again. So my hope is that this really simplifies things. You have expertise. People are searching for it. Here's a tool that will do the work for you. The tool does have a cost. It's 100 bucks a month. Here's the cold thing, though They do have a trial, it's kind of a limited trial. But let's say you paid for the tool for a month you could do all you're cured research within a few days, actually, and then cancel your subscription. Then you've got all your topics for the next year or two, so it's a really valuable tool. It will tell you exactly what to make your videos about. And when you post your video, it'll rank on day one on YouTube and you'll know that it will. It will get viewed by people who are searching for you.

spk_0:   40:01
Well, that's really helpful. Tool. And I'm familiar with SCM Rush, but I've never actually seen that particular tool, so I'm definitely gonna go check that out. So again, if you didn't catch that, it's S e m r u s h dot com. That's ECM rush. Really great tool. They do have a free trial in there. You can go check out. But if people want to find you and more about you and what you do and and learn more about your service is where's the best place on the Internet for them to go to find you?

spk_1:   40:29
Yeah, I have ah, free gift of many course that I can share also my YouTube channel. Nate would bury, so I'm on YouTube Nate Wilbur. You mentioned that you were there and my mini course. It goes into depth on this cured research process, and I show you examples and what? Just a little bit more in depth of what I shared here. And it's It's a free course and you go to being the hero. Studios dot com slash keyword

spk_0:   40:52
Awesome. Be the hero studios dot com slash keyword. I'm gonna go sign up for that right now and take the mini course myself because, like I said, I've got some videos come in and maybe I'll share it with my son is Well, I hope a lot of other people there listening will do the same. And I really appreciate the practical advice, the rial information that is gonna be valuable to people if they're willing to take the time to go do the work because it is hard work. But it's better to do hard work in the right direction. It's better to do hard work with the right plan, and it is just be spending tons of time and energy, which I find a lot of people do without a really good plan. So thanks for being our guide today to help walk us through these YouTube strategies. I really appreciate you being here.

spk_1:   41:31
Yeah, absolutely glad to be here.

spk_0:   41:34
I hope this episode has given you some ideas or inspiration. It will help you grow your business if you found it helpful, and you know somebody else who might benefit from it as well. I would greatly appreciate it if you would take the time to share this with him. Maybe on Facebook or Twitter, or linked in, or even shooting e mail over to a friend with a link to this podcast in it. And if you haven't already, make sure you sign up for email list at building a business that lasts dot com.